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Rewards and Addiction

Jul 31, 2016

Reward the behaviour you want - but how you reward affects how long the behaviour persists. Random rewards are the most effective, the person keeps up the behaviour in the hope a reward will be forthcoming.

Rewards have long been the hook in Marketing. Now, the introduction of gaming into many apps has made them  increasingly addictive.

How do you use rewards? Check out the whole article here


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Jun 12, 2026

Rich Schools, Poor Schools

Australia’s schooling system is among the most highly segregated in the OECD. Public schools educate the majority of disadvantaged students, while there is concentrated advantage in private schools.

This situation can be attributed, in large part, to our school funding arrangements. Recent research 

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Jun 11, 2026

Hurry if you haven't sorted Book Week

As Term 3 is almost upon us, if you haven't sorted a Book Week incursion, hurry! If you're flexible with dates, you might be able to swing one of our great shows.

See our Book Week Shows here.

Image: Something Special Live - Available NSW, QLD, ACT,VIC,SA & WA

Livestream version available nationally

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Jun 10, 2026

Naidoc Week in 2026

The next cultural day to celebrate nationally is NAIDOC week. This year on 5-12 July, when all Australian schools are on holiday. The likely time schools could celebrate is the first week of July, when some states are still at school.

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